Insights

Why understanding your audience is vital in 2025, driving your monetization and audience engagement strategy. New features and integrations with Flip-Pay. Industry news and upcoming events.

As publishers navigate the rapidly evolving digital landscape of 2025, understanding your audience is no longer optional—it’s the backbone of a successful monetization strategy. The ability to segment and analyze your audience empowers publishers to craft personalized user journeys, boosting both revenue and reader satisfaction. Dynamic segmentation tools like those provided by Flip-Pay are transforming how publishers manage subscriptions and paywalls, making this understanding actionable and profitable.

The Federal Trade Commission (FTC) has finalized its groundbreaking Click-to-Cancel rule, aimed at simplifying the cancellation process for consumers engaged in recurring subscription services. This change holds significant implications for publishers in the U.S., as well as those offering services to U.S. customers. Ensuring compliance with this regulation isn’t just a legal necessity — it’s an opportunity for publishers to optimize their subscription management and maintain strong, trust-based relationships with their readers.

Contains a blog post about the importance of an agile and customizable tech solution, driving your monetization and audience engagement strategy. New features and integrations with Flip-Pay. Industry news and upcoming events.

In the past, a “one size fits all” approach might have been sufficient in certain industries—think cowboy hats, shower stalls, or personal protective equipment (PPE). But as we move forward into Q4 of 2024 with 2025 on the horizon, this approach no longer works for most sectors, especially for media companies and publishers. Today, businesses should demand customized tech solutions that align with their unique needs.

Flip-Pay announces a strategic partnership with Teak to help Print publishers seamlessly migrate off legacy systems such as Naviga in order to improve subscriber conversions, increase subscription revenue, reduce churn and significantly lower operational costs.

What’s the old saying….”Too many cooks spoil the broth.” As we all know, an idiom that means when too many people are involved in a task or activity, it will not be done well. The phrase suggests that when too many cooks contribute to a soup, the outcome may result in a bitter aftertaste.

There can be many causes for a publisher to end up with a complex and disjointed tech stack. It could be from partnering with tech vendors who keep buying up other smaller tech vendors and the result is a tech stack patchwork.

Involuntary churn within digital subscriptions refers to the unintended loss of subscribers, often due to payment failures or other technical issues rather than a customer’s conscious decision to cancel. This phenomenon can have significant impacts on a company’s revenue and customer retention strategies

Exciting updates are on the horizon at Flip-Pay! We’ve been hard at work creating new self-service tools specifically designed for smaller digital publishers, or for regional publishers with many titles. Our range of pre-built solutions, which include paywalls, registration walls, voluntary contributions, and membership services, can now be deployed the same day, even by those with minimal technical expertise