Powering a Publishing Revolution: How Mediahuis Ireland Gained 100,000 Subscribers with Flip-Pay
In 2019, Mediahuis acquired Independent News & Media (INM), an organisation facing the dual challenges of a declining print market and a digital strategy that gave away its most valuable asset—quality journalism—for free. The vision was bold: transform the business into a "digital-first" powerhouse.
Starting from zero digital subscribers in February 2020, Mediahuis Ireland has achieved what many thought was impossible in the Irish market. In just over four years, they have surpassed 100,000 paying digital subscribers, cementing the Irish Independent's position as a leader in the nation's growing digital news landscape.
This transformation required more than just exceptional journalism; it demanded a technology partner capable of providing a robust, flexible, and scalable subscription platform. Mediahuis chose Flip-Pay. This is the story of how our partnership provided the technological foundation for their incredible growth.
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