One Size Does Not Fit All

In the past, a “one size fits all” approach might have been sufficient in certain industries—think cowboy hats, shower stalls, or personal protective equipment (PPE). But as we move forward into Q4 of 2024 with 2025 on the horizon, this approach no longer works for most sectors, especially for media companies and publishers. Today, businesses should demand customized tech solutions that align with their unique needs.

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Imagine a small, regional newspaper in Arizona being forced to use the same tech tools as a multi-title PLC in Dublin. It’s unrealistic and inefficient. Customization, flexibility, and tailored configurations are critical for companies striving to maximize ROI, optimize operations, and minimize costs and waste. The fact is, no two publishers or media companies are exactly alike.

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What's new at Flip-Pay ?


Flip-Pay Expands Global Reach with New Publisher Partnerships

Flip-Pay, today announced a major expansion of its service offerings and key partnerships across a diverse range of industries and markets. With recent high-profile launches including the fantasy sports platform dfsPro.ai, a political news site Euractiv.com, classic car community Escuderia.com, and the business publication NH Business Review (NHBR.com), Flip-Pay has solidified its reputation for delivering customized solutions that drive growth and streamline operations for media companies worldwide.

This expansion showcases Flip-Pay’s ability to support an extensive variety of content verticals, from sports betting and AI-driven tools to B2B political analysis and niche enthusiast communities. By working with both major publishing houses like Mediahuis and Independent titles such as Escuderia, Flip-Pay continues to demonstrate its capacity to adapt to the specific needs of each publisher, regardless of size or focus.


Diverse Deployments Tailored for Growth

Flip-Pay’s latest deployments exemplify the company’s strength in providing flexible, scalable solutions across industries:

Sports gaming - dfsPro.ai

Flip-Pay partnered with Heavy.com to launch a game-changing monthly subscription offering that brings the power of AI to DFS/Daily Fantasy Sports players. With a subscription model optimized by Flip-Pay’s advanced management tools, dfsPro brings cutting-edge technology such as a first-of-its-kind generative-AI research assistant and AI-powered player projections with a powerful DFS lineup generator for DraftKings, FanDuel and Yahoo Fantasy for MLB, NBA and NFL to the fantasy sports market. This collaboration highlights Flip-Pay’s ability to manage complex subscription strategies in fast-moving, high-engagement verticals like sports and gaming.

B2B & B2C political intelligence - Euractiv.com

In partnership with Mediahuis, Flip-Pay facilitated the relaunch of Euractiv, a leading European political news platform. With new premium subscription offerings, including Euractiv Pro for policy professionals and Euractiv+ for general readers, Flip-Pay’s flexible solutions helped Euractiv adopt a subscription business model that meets the needs of both B2B and B2C audiences. This demonstrates how Flip-Pay enables global publishers to monetize specialized content across various readerships.

European specialist title - Escuderia.com

This Spanish-language classic car site tapped into Flip-Pay’s expertise to implement a seamless registration and paywall, capturing reader information for targeted marketing. The efficient setup allowed Escuderia to retain its unique voice while expanding its email list and maximizing revenue potential. This project underscores Flip-Pay’s ability to support niche markets with customized, data-driven solutions that respect the specific requirements of each audience.

US Business title - NH Business Review (NHBR.com)

Flip-Pay partnered with Yankee Publishing, Inc. to enhance and provide additional subscription and content access offerings to this respected American business magazine online, providing a fully integrated platform that addresses both digital subscriptions and print delivery. This collaboration highlights Flip-Pay’s strength in working with established media brands, helping them modernize their operations while preserving their legacy.


Customization at the Core

A key factor behind Flip-Pay’s success is its deep commitment to understanding each publisher’s unique needs and delivering tailored solutions that are both robust and easy to manage. From advanced tools that handle subscription models to print delivery and single-copy sales, Flip-Pay offers flexibility that can adapt to future demands while ensuring ease of use for clients.

Flip-Pay’s recently announced market-leading print product, NOVUM, plays a critical role in this approach, offering a scalable and customizable platform that has been well-received so far by media companies of all sizes. Whether partnering with large corporations like Mediahuis or smaller independent publishers, Flip-Pay ensures that its technology meets the specific growth targets of each client, helping them stay competitive in a rapidly evolving digital landscape.


Press coverage

Press Gazette : Business and specialist titles opt for Flip-Pay to power paid content

America's Newspapers : Flip-Pay expands global reach with new publisher partnerships


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Because we’re worth it: Why FT, Politico and Racing Post charge big for online news

Senior executives at Politico, Racing Post and the Financial Times have explained why they charge a high price for quality journalism and resist the temptation to offer heavy discounts. Politico does not publish prices for its B2B “Pro” subscriptions (but they cost tens of thousands of pounds per year), the FT charges £59 per month for a digital subscription and the Racing Post charges £50 for monthly online access...Read more


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Press Gazette Media Strategy Network USA

New York 21st November 2024

New York event is again a mixture of confidential moderated roundtable discussions involving every delegate, and keynote speeches and panels.

Press Gazette Media Strategy 2023

Flip-Pay will be exhibiting at the conference, demonstrating our advanced monetization tools. If you are going, please get in touch, we'd love to catch up with you and demonstrate many of the things we've been developing for publishers worldwide.....Read more





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