Understanding Subscriber Churn

Involuntary churn within digital subscriptions refers to the unintended loss of subscribers, often due to payment failures or other technical issues rather than a customer’s conscious decision to cancel. This phenomenon can have significant impacts on a company’s revenue and customer retention strategies. Here are some key points and data on the effects of involuntary churn within digital subscriptions:

Digital subscription retention strategy diagram

To learn more about how Flip-Pay provides market leading tools to autmatically recover lost payments, reduce churn and provide the customer with the self service tools to self manage their subscription. Learn More



What's new at Flip-Pay ?

Exciting updates are on the horizon at Flip-Pay! We’ve been hard at work creating new self-service tools specifically designed for smaller digital publishers, or for regional publishers with many titles. Our range of pre-built solutions, which include paywalls, registration walls, voluntary contributions, and membership services, can now be deployed the same day, even by those with minimal technical expertise. This means publishers can focus on delivering outstanding content without the hassle of managing a SaaS platform. These tools are currently in Beta testing with select customers and will be available this Autumn / Fall. Keep an eye out for our upcoming webinar series, where we’ll showcase these powerful new features.

In addition to these tools, we’re expanding our payment options to meet your needs. PayPal functionality has been integrated into the checkout flow and is undergoing final testing before a wider release in September. We’re also introducing Revolut Pay, a European payment solution, with a full rollout planned for October, and Authorize.net will join our platform as a payment processor by Q4. Moreover, we’ve enhanced data analysis capabilities by enabling support for tools like Google Data Studio and Looker Studio, empowering you to dive deeper into your data. For more details, reach out to your account manager / log a ticket in JIRA / email us at learnmore@flip-pay.com or use our contact form here



Latest Industry News


What does digital publishing look like in 2024?

Drilling deeper, B2B publishers place the same top four expectations on events, lead generation, subscriptions, and sponsorship as they did last year. However, for B2C publishers, subscriptions are joined by audio, podcasts and internet radio, as well as ecommerce in their top three expected revenue generators, with Connected TV (CTV) following closely. This is a notable shift from last year, when sponsorship and display advertising followed subscriptions as their top three predicted revenue generators. ....More here

Jacob Donnelly: How digital publishers will survive in a post-platform world

The so-called “reach model” created a false economy. “The model was (to) give away the product as cheaply as possible, and you’ll make all the money on the advertising. That just doesn’t work as much on the internet because there are better ad products on the platforms. Google, Facebook, not Twitter, but Google and Facebook, they have better ad products. ....More here


Content, consumer, commitment are top three things a print publication should live by.

With traditional revenue sources like advertising and print sales taking a significant hit post Covid, print publications are now at crossroads. To survive and thrive in this new landscape, they must reinvent themselves by exploring and diversifying their revenue streams.  ....More here


News you may have missed

UPS is delivering more newspapers
Americans are changing their relationship with local news
Digital Subscriptions to become the norm pretty quickly
Publishing tech trends 2024




Upcoming Events ( Meet the Flip-Pay Team )


Future of Media Technology Conference

London 12th September 2024

This all-day event at the Hilton Bankside in London on 12 September features a series of keynote speeches, fireside chats and panel discussions shedding light on the latest ways publishers are making money out of quality journalism in the digital age. Last year’s event attracted around 500 delegates throughout the day to network, hear publisher success stories and meet a variety of trusted technology partners.

Flip-Pay will be exhibiting at the conference, demonstrating our advanced monetization tools. If you are going, please get in touch, we'd love to catch up with you and demonstrate many of the things we've been developing for publishers worldwide. ....More here


Press Gazette Media Strategy Network USA

New York 21st November 2024

New York event is again a mixture of confidential moderated roundtable discussions involving every delegate, and keynote speeches and panels.

Press Gazette Media Strategy 2023

Flip-Pay will be exhibiting at the conference, demonstrating our advanced monetization tools. If you are going, please get in touch, we'd love to catch up with you and demonstrate many of the things we've been developing for publishers worldwide.....More here



Talk to us today and find out how our platform can simplify your subscription business, so you can focus on delivering great content.