POWERFUL ANALYTICS DATA

Insights and intelligence


Data is the key to understanding your audience, optimizing your strategies, and driving sustained growth. NEXUS by Flip-Pay is an agile data and analytics platform designed to give publishers unparalleled insights into subscription behavior, sales trends, consumer engagement, and financial performance. With NEXUS, you can transform raw data into actionable intelligence, empowering your team to make data-driven decisions that enhance your business’s bottom line.

Data and Analytics Infographic


Unleash the Power of Your Subscription Data

NEXUS captures a comprehensive range of data including subscription metrics, sales figures, consumer behavior, churn and recovery rates, financial reports, and even data from app stores. This wealth of information is not just collected but meticulously organized and made accessible through intuitive dashboards within the Flip-Pay portal, ensuring that your data teams have real-time access to the insights they need.

  • Subscription Data: Track and analyze every aspect of your subscription funnel, from acquisition to retention.
  • Sales Data: Monitor revenue streams, identify trends, and optimize pricing strategies to maximize profitability.
  • Consumer Behavior: Gain a deep understanding of how users interact with your content, allowing you to tailor offerings that increase engagement.
  • Churn and Recovery: Identify churn risks early and deploy targeted strategies to retain subscribers, while leveraging recovery data to reclaim lost customers.
  • Financial Reports: Generate detailed financial insights that support strategic planning and operational efficiency.
  • App Store Data: Integrate data from app stores to assess the performance of your mobile offerings and make informed decisions.


Advanced Analytics with Google BigQuery Integration

NEXUS integrates seamlessly with Google BigQuery, providing a powerful platform for advanced data analysis. This integration allows you to use tools like BigQuery ML, Google Data Studio, and Looker Studio to dig deeper into your data, perform complex queries, and generate custom reports. With this flexibility, your data team can build predictive models, visualize trends, and uncover insights that drive innovation and growth.


  • BigQuery ML: Build and deploy machine learning models directly on your subscription data to predict churn, forecast sales, and more.
  • Google Data Studio: Create dynamic, shareable dashboards that present your data in a visually compelling way, making it easy for stakeholders to grasp key metrics.
  • Looker Studio: Leverage Looker Studio’s robust analytics capabilities to explore your data in detail, enabling more informed decisions across your organization.


Agile and Flexible to Meet Your Needs

NEXUS is designed with agility and flexibility in mind, ensuring it can adapt to the unique requirements of your business. Whether you need to segment your audience, analyze specific product types, or compare performance across multiple titles, NEXUS delivers the tools you need to customize your data analysis to fit your strategy.

  • Real-Time Dashboards: Keep your finger on the pulse of your business with up-to-the-minute data visualizations that are easy to interpret and act on.
  • Bi-Directional APIs: Integrate NEXUS with your existing systems for seamless data flow, enabling your teams to access and utilize data without disruption.
  • Custom Segmentation: Tailor your analytics to specific segments, products, or time periods, allowing you to drill down into the details that matter most.


Empower Your Data Teams

Data teams at newspapers and digital media companies will find NEXUS to be an indispensable tool for driving data-led strategies. By providing a single platform that aggregates and analyzes data from multiple sources, NEXUS eliminates the silos that often hinder effective decision-making. With its powerful analytics capabilities and seamless integration options, NEXUS ensures that your data teams have the insights they need to drive your business forward.

Optimize Your Data Strategy with NEXUS

In the ever-changing landscape of digital publishing, staying ahead requires not just access to data, but the ability to turn that data into actionable insights. NEXUS by Flip-Pay gives you the tools to do just that, empowering your data teams to make smarter, faster decisions that drive growth and optimize revenue.

Ready to transform your data strategy? Contact us today to learn more about how NEXUS can give your team the insights they need to succeed.

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