December 2024 Newsletter

Understanding Your Audience is Vital to Your Monetization Strategy in 2025

Dynamic segmentation involves dividing your audience into specific groups based on various behaviors, characteristics, and preferences. By tailoring offers and content to meet the needs of these segments, publishers can increase engagement and maximize conversion rates.

What's new at Flip-Pay ?

Flip-Pay, Stripe, and Revolut Deliver Frictionless Payments for Mediahuis

At Flip-Pay, we’re proud to have collaborated with Stripe and Revolut to launch the Revolut Pay option for Mediahuis, starting with the Irish Independent newspaper. With Revolut widely adopted in the UK and Ireland, this new payment solution now joins other popular options like Google Pay and Apple Pay, enhancing the payment experience for readers.

The Value of Frictionless Payment Options

When seamless payment methods such as PayPal, Google Pay, or Revolut Pay are implemented, consumer adoption rates can increase by 15-20%, or even higher in certain demographics. A smoother checkout process not only boosts conversion rates but also reduces churn, making it essential for publishers to offer localized and convenient payment solutions.

Swift Adoption by Mediahuis

Mediahuis has already seen strong adoption of Revolut Pay, leading to plans for expanding its use to the Belfast Telegraph. By being the first to deploy this innovative payment option, Mediahuis has reinforced its commitment to enhancing user experiences and driving digital subscriptions.

A Collaborative Effort

This successful deployment highlights the agility of the Flip-Pay platform. Working closely with Revolut, we delivered a tailored solution that meets the unique needs of the publishing market. The collaboration showcases how Flip-Pay enables publishers to unlock new revenue opportunities by listening to their needs and rapidly delivering impactful solutions.

Introducing Audiences: Flip-Pay’s New Automated Segmentation Tools

Understanding your audience is key to maximizing engagement and revenue. That’s why Flip-Pay is thrilled to introduce Audiences, our next-generation automated segmentation tools. These tools analyze user behavior in real-time, enabling you to deliver the right offer to the right person at the right time.

Why Audience Segmentation Matters

Not all visitors to your site are the same. For instance:

• A first-time visitor from a random X/Twitter link may not convert if met with a paywall.
• Regular readers or past subscribers could represent valuable opportunities for your subscriptions team.

Audiences helps you identify and segment users based on their behavior:

• Who are they?
• How often do they engage with your content?
• Were they previous subscribers?
• What types of content do they prefer?

With answers to these questions, you can craft tailored experiences that guide users on their journey from casual visitor to loyal subscriber.

Intelligent Offers for Maximum Engagement

Segmentation isn’t just about paywalls—it’s about offering the right engagement strategy:

• Newsletter Signups: Engage first-time visitors by inviting them to subscribe to your newsletter before pitching paid options.
• Ad Monetization: Show ads to users less likely to subscribe, ensuring no revenue opportunity is wasted.
• Paywall Optimization: Deliver targeted offers only to users ready to commit.

Smarter Tools, Greater Revenue

Audiences automatically assigns profile tags to your users, offering actionable insights for fine-tuned targeting. Pair these tags with Flip-Pay’s A/B testing tools to continuously refine your strategies and maximize revenue potential.

Latest industry news

A New Streaming Customer Emerges: The Subscription Pauser

Customers have formed new habits of regularly pausing subscriptions and returning to them within a year

When streaming-video customers want a break from their subscriptions, they are increasingly saying goodbye for now, not forever. As subscription prices rise and streaming-centric home entertainment becomes the norm, families are establishing their own hierarchies of always-on services versus those that come and go with seasons of hit shows or sports.

The news desert problem continues to worsen with little relief in sight

A new Medill study estimates that an eye-popping 7,000 newspaper jobs — about a third of them in newsrooms — were lost in 2023 The U.S. has seen 127 newspaper closings in the last year, adding to the more than 1,500 counties with a combined 55 million residents that have no or only one source of local news.

Monetizing digital audiences: A call for alignment across strategy, teams, and tech

The news industry has experienced profound disruption over the past thirty years as audience behaviours change and revenue dollars follow, driving publishers to rethink their business models. While digital consumption has skyrocketed, digital revenue growth has not kept pace.

The Verge raises a partial paywall: It’s a tragedy that garbage is free and news is behind paywalls

Vox Media’s technology-focused site, The Verge, announced Tuesday that it was rolling out its first sitewide subscription service, putting some content behind a paywall. As Semafor first reported Sunday, The Verge will charge $7/month or $50/year for comprehensive access to the site as well as their already-paywalled newsletters Command Line and Notepad.

News you may have missed

Bluesky already delivering more referral traffic than X for some publishers

TikTok Tells Creators the Future Is Long-Form, Paywalls, and High Production Value

Upcountry consumers fuel 63% of India's short format video engagement: Redseer

Press Gazette Media Strategy Network USA

New York 21st November 2024

Flip-Pay was a proud sponsor at the conference this year, demonstrating our advanced monetization tools. Over 100 senior executives came together to discuss hot topics for publishers across nine rotating roundtables. The event also included two fireside chats with Jessica Sibley, CEO, TIME and Ben Smith, Co-founder, Semafor, as well as a leadership panel discussion on strategies for 2025.