The pitfalls of a complex and disjointed tech stack
The same lesson can be applied to a tech stack and specifically a content monetization tech stack which has a KPI of maximizing revenue and monetizing content and audience as efficiently and effectively as possible.
There can be many causes for a publisher to end up with a complex and disjointed tech stack. It could be from partnering with tech vendors who keep buying up other smaller tech vendors and the result is a tech stack patchwork. Or it could be that a publisher through expansion and buying up other publishers or titles ends up inheriting relationships with too many tech vendors and the result is an engorged tech stack and too many tech vendors. It could be that a publisher selects a tech vendor that does one thing and one thing really well, which forces the publisher to seek out and find other tech vendors to fill in the gaps. Or it could be the assumption that working with many tech vendors is better than working with fewer.
Some of the more important problems stemming from a complex and disjointed tech stack with many tech vendors include:
- The publisher has to maintain relationships with each of the many vendors which is expensive in terms of time and resources.
- It’s a challenge when it comes to accountability when one vendor says 'it’s not our problem, talk to XYZ'
- There are gaps and lack of seamlessness when it comes to all the integrations resulting in inferior customer journeys which increases customer dissatisfaction, and prevents optimal results including new subscribers, subscription renewals and optimizing revenue potential.
- Spending money on separate fees for multiple vendors is an unnecessary drain on your budget.
What’s the alternative to a complex and disjointed tech stack for publishers and media companies?
An efficient and comprehensive, end-to-end solution, naturally.
Some of the important benefits a unified end-to-end content monetization platform can provide include:
- Simplifies points of contact, faster support resolution.
- Represents a true tech partner that fully understands your complete business and crafts solutions based on your needs and wants.
- Has a more vested relationship and stake with you and is more accountable than a scenario where every tech vendor points to someone else.
- Provides seamless solutions to your visitors, audiences and subscribers which translates to better service on your behalf.
- Better maximizes potential revenue, allows you to focus on creating great content.
- Lower operational costs.
- We eliminate the need for you to vet and select many individual tech providers on your own.
- We provide you with a single point of contact for your content and audience monetization journeys and offerings.
- We become your partner in customizing tools and elements in our platform to meet your current and future needs and requirements.
- You continue to get access to more and new features and offerings since it's a SaaS platform and is always getting enhanced .
- The buck stops with us as we are fully accountable for issues related to content and audience monetization.
- You get access to the complete end-to-end platform which includes: identify management, user journeys including reg walls, paywalls and voluntary contributions, subscription management, analytics, customer data and service, print delivery and self-service tools.
- We offer both self-service journey builders and a bespoke service whichever best serves your needs and requirements.
- We have the confidence to not lock you into a long term contract.
Flip-Pay can streamline your complex and disjointed tech stack with its end-to-end platform and toolset.
Why you would be well advised to consider Flip-Pay:
Are there any pitfalls to entrusting your complex and disjointed tech stack to one end-to-end platform such as Flip-Pay?
Well, not according to Digiday, the leading voice of the media and marketing industry and how they are being disrupted by technology.
In recent years, Digiday selected Flip-Pay as Technology Award winner for Best Subscription Platform (over other finalists: Piano, Zephr, Zuora, Omeda and Subtext). Specifically, Flip-Pay was selected as "...the leading subscription platform for media companies to drive engagement, loyalty and revenue.”
With new partnership Flip-Pay’s platform adds the last mile in terms of print home delivery.
Flip-Pay is proud to announce a strategic partnership with Teak Software which specifically addresses publishers’ print home delivery needs and challenges by incorporating Teak’s print delivery, drivers’ apps, carrier billing, route optimization and single copy tools into Flip-Pay’s end to end content monetization platform.
Teak supports routed delivery of products like newspapers and dynamic distribution applications like courier operations, while managing all the tracking and control aspects throughout the process from the point of origin to the final delivery, with careful attention to accounting controls throughout.
Together Flip-Pay and Teak offer a market-leading unified technology stack for publishers, combining advanced digital subscription tools and comprehensive print tools, specific to the North American market. This partnership provides existing Naviga customers, for example, with a simplified migration path, superior tools, better support, and ongoing development.
To learn more about how Flip-Pay can simplify your tech stack, eliminate wasted fees and help you reach your revenue potential, please contact us at learnmore@flip-pay.com, visit us at www.flip-pay.com. or use the contact form link below
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Talk to us today and find out how our platform can simplify your subscription business, so you can focus on delivering great content.